Terms and Conditions

Please read these Terms and Conditions (“Terms” or “T&Cs”) carefully. These T&Cs govern your access to and use, for any purpose, of the website, services, content, digital content, programs, downloads, materials, classes, workshops, trainings, events, one-on-one coaching, email coaching, and group coaching offered by Helmsie LLC d/b/a Jonie Helms Coaching, d/b/a Better Days Ahead (collectively, the “Services”).

By accessing, purchasing, enrolling in, or using any of the Services, you agree to be bound by these Terms and Conditions. If you do not agree, you may not access or use the Services.

For purposes of these T&Cs, “Company,” “we,” “us,” and “our” refer to Helmsie LLC d/b/a Jonie Helms Coaching, d/b/a Better Days Ahead, including its owners, members, managers, officers, directors, employees, contractors, agents, affiliates, partners, and representatives.

“You” and “your” refer to any individual who accesses or uses the website or any of the Services, whether as a visitor, user, or paying client.

For purposes of these T&Cs, the term “Releasees” includes:
(i) the Company and all of its owners, members, managers, officers, directors, employees, contractors, agents, affiliates, partners, representatives, successors, and assigns;
(ii) any coaches, facilitators, guest instructors, or volunteers participating in or supporting the Services; and
(iii) Jonie Helms and John Helms, individually.

All references in these T&Cs to rights, protections, disclaimers, limitations of liability, releases, or indemnifications in favor of the Company shall be deemed to include and apply equally to the Releasees.

Services

The specific Services you receive will be described on the applicable sales page, checkout page, or written agreement.

Your purchase or use of one Service does not grant access to other Services unless explicitly stated. These T&Cs apply to all current and future Services you purchase unless replaced by a separate written agreement.

The Services are intended for individuals age eighteen (18) and older. Some of the content in the Services may not be appropriate for children. By using the Services, you confirm that you meet this age requirement. The Company hereby disclaims all liability for use by individuals under the age of eighteen (18).

Payment

You agree to pay all fees associated with the Services you select, based on the pricing and terms presented at checkout or in a written agreement.

If you select a recurring payment option with a debit or credit card, you authorize us to charge your payment method automatically according to the agreed schedule, without any additional authorization. You also agree that the Company is authorized to share any payment information and instructions required to complete the payment transactions with its third-party payment service providers (e.g., credit card transaction processing, merchant settlement, and related services). You will receive an electronic receipt for your payment to the email you provide. 

If payment is not received when due, we may suspend or terminate your access to the Services until payment is made.

Refunds and Guarantees

Unless otherwise stated in these Terms and Conditions (“T&Cs”), in any specific Service description, or as required by applicable law, all purchases are non-refundable.

By purchasing or enrolling in any of the Services, you acknowledge and agree that, unless you satisfy any stated requirements for a specific guarantee or refund policy associated with a particular Service, all sales are final and no refunds will be issued.

The Company reserves the right, in its sole discretion, to determine how to address any situation involving a participant’s violation of these T&Cs. You agree that you are not entitled to a refund based on disagreement with how the Company resolves any issue involving another participant.

The Company may, at its sole discretion, allow a participant who has violated these T&Cs an opportunity to correct their conduct. Any such decision does not create a right to a refund for other participants, and requests for refunds based on such decisions will not be granted.

If you engage in conduct that violates these T&Cs and fail to correct such conduct after notice, the Company reserves the right to suspend or terminate your access to the Services at any time, without notice and without refund.

By completing your purchase, you confirm that you have reviewed and agreed to the applicable refund policy and agree not to initiate a chargeback in bad faith. In the event of a fraudulent or improper chargeback, the Company reserves the right to dispute the chargeback, recover any associated costs and fees (including reasonable attorneys’ fees), refuse future transactions, and take any other lawful action as necessary.

Ownership of Content

The words, videos, audio recordings, training materials, design, layout, graphics, photographs, images, information, materials, documents, data, databases, and all other information and intellectual property made available on or through the Company’s website, any third-party website or platform used to deliver or host the Services, and in any communications sent by the Company, including emails, as well as the overall look and feel of all such materials (collectively, the “Content”), are owned by the Company and/or its affiliates or licensors, unless otherwise expressly indicated.

The Content is protected by copyright, trademark, and other applicable intellectual property laws.

Limited License to You

By accessing, purchasing, or using any of the Content, you are granted a limited license to the Content and are considered a licensee of the Company. For clarity, this license is revocable, non-transferable, and provided for your personal, non-commercial use only, and is limited to you and those residing within your household.

Under this license, you and those within your household may view, download, print, email, and use a single copy of individual portions of the Content for personal use, or apply the information generally within your own business.

You may not republish, reproduce, duplicate, copy, sell, display, disclose, distribute, or otherwise share the Content with any third party outside your household, or use the Content for commercial purposes or in any manner that generates revenue for you or any third party, except for general application of the information within your own business. Your use of the Content does not transfer any ownership rights to you, and all Content remains the property of the Company. Any unauthorized use of the Content constitutes infringement.

You must obtain the Company’s prior written permission before using any Content or any portion of the Services for commercial purposes or before sharing such Content outside your household.

You are strictly prohibited from uploading, submitting, or distributing any Content to any website, platform, software, or database for the purpose of making such Content available to, or usable by, artificial intelligence systems, including but not limited to ChatGPT or similar technologies.

All trademarks, logos, and service marks displayed in connection with the Services or Content are the property of the Company, unless otherwise indicated. Any use of such marks, including through framing, metatags, or other text, is prohibited without the Company’s prior written consent.

All rights not expressly granted in these Terms and Conditions or in a separate written agreement are reserved by the Company.

Unauthorized Use

Any use of the Content other than as expressly permitted in these Terms and Conditions (“T&Cs”) or in a separate written agreement is strictly prohibited and constitutes “Unauthorized Use.”

You agree that, in the event of any Unauthorized Use, you will be liable for liquidated damages in an amount equal to five (5) times the total fees you have paid to the Company for the applicable Services, or a minimum of $5,000, whichever is greater. You acknowledge and agree that this amount represents a reasonable estimate of the damages that would result from such Unauthorized Use and is not intended as a penalty. This remedy is in addition to any other legal or equitable remedies available under these T&Cs or applicable law.

You further acknowledge that any actual or threatened violation of the Company’s intellectual property rights may cause immediate and irreparable harm for which monetary damages alone may be inadequate. Accordingly, the Company shall be entitled to seek injunctive or equitable relief, without the requirement of posting a bond, in addition to any other remedies available under applicable law.

Commercial Use Outside the Services

The Company will not use your name, likeness, identifying information, or any content you create or share—including comments, posts, photos, images, videos, or other contributions (collectively, “Your Material”)—for commercial, promotional, or advertising purposes without first obtaining your prior express consent.

If the Company requests and you choose to grant such consent, you agree that the Company, and those authorized by the Company, are granted a non-exclusive, worldwide, royalty-free, perpetual, irrevocable license to use, reproduce, modify, distribute, display, transmit, create derivative works from, and otherwise use Your Material, in whole or in part, in any format or medium now known or later developed, for commercial and promotional purposes. This may include use in marketing materials, advertising, and incorporation into the Company’s current or future content, platforms, or offerings, without additional compensation to you.

Notwithstanding the foregoing, the Company may use Your Material without obtaining additional consent if it has been anonymized such that it does not include your name, image, likeness, screen name, or any other information that could reasonably identify you.

You acknowledge that any consent you provide for the use of Your Material is voluntary, and that the Company has the right, but not the obligation, to use such materials. The Company may discontinue use of Your Material at any time, for any reason, without notice.

License for Use Within the Services

By participating in the Services, you grant the Company, and those authorized by the Company, a limited, royalty-free, perpetual, non-exclusive, worldwide license to use, copy, modify, distribute, and display any content you submit or share, including comments, posts, photos, images, videos, or other contributions (“Your Material”), in whole or in part, in any format or medium now known or later developed, solely for purposes related to the current or future Services.

The Company will not use Your Material publicly or share it outside the Services unless (i) you have first provided your express permission, or (ii) the Company has removed all personally identifying information so that Your Material is anonymized.

You acknowledge and agree that the Company may record coaching calls, webinars, trainings, or other communications as part of the Services, which may include your voice, image, or likeness (collectively, “Recordings”). If you do not consent to being recorded, you must notify the Company in advance, and the Company reserves the right to limit or deny participation in recorded sessions. The Company may use Recordings and related materials for internal purposes and within the current or future Services, without compensation to you.

The Company will not publish, distribute, or otherwise use Recordings outside the Services without your prior express consent, unless the Recordings have been anonymized so that they do not contain any personally identifying information.

For purposes directly related to the Services, you grant the Company the right to identify you as the author or participant associated with Your Material or Recordings, including by name or screen name, solely within the Services. 

The Company does not use Your Material or Recordings for marketing, advertising, or other public-facing purposes without your prior express consent, unless such materials have been anonymized to remove any personally identifying information.

In summary, Your Material and any Recordings may be used within the Services to support and deliver the Services, but any use outside the Services that identifies you will only occur with your permission, unless the material has first been anonymized.

Request for Permission to Use Content

If you wish to use any Content, or any other intellectual property owned by the Company, you must obtain the Company’s prior written permission before doing so. Requests for permission should be submitted in writing to coachwithjonie [at] gmail [dot] com.

If permission is granted, you agree to use only the specific Content approved by the Company and only in the manner expressly authorized in that written permission.

Any use of the Content outside the scope of the permission granted will be considered unauthorized use. You agree to promptly discontinue such use upon request and to take any actions reasonably required by the Company to protect its rights in the Content.

Your Conduct

The Services are intended to be a respectful, focused, and pitch-free environment. You agree that you will not promote, market, or sell any products, services, groups, programs, or events to other users or clients in connection with the Services, whether during live events, through the Company’s website, or on any third-party platforms used to deliver the Services. This includes creating or encouraging participation in unofficial groups, communities, or gatherings—whether online or in person—based on participation in the Services, without the Company’s prior written approval.

You also agree not to organize, invite, or solicit other users or clients to participate in events, meetups, trainings, or similar activities related to the Services without first obtaining the Company’s permission. Any marketing, promotion, or sales activity directed toward other users or clients is prohibited unless expressly authorized by the Company.

You are responsible for any content you submit, post, upload, or share in connection with the Services. You understand that such content may be visible to others and may become public. You participate in all discussions, comments, and interactions at your own risk.

You agree that all communications made through the Services, including comments, chats, forums, or other interactive features, will be respectful and lawful. You may not submit or share any content that is abusive, threatening, harassing, defamatory, knowingly false, obscene, pornographic, sexually explicit, violent, or otherwise in violation of any applicable law or the rights of others.

Without limiting the foregoing, you agree that you will not:

• harass, intimidate, or act disrespectfully toward the Company or any other user or client;
• impersonate any person or misrepresent your identity;
• interfere with or damage the functionality of the Company’s website or any platform used to provide the Services;
• use the Services for any unlawful, fraudulent, or harmful purpose;
• introduce or distribute any malicious software, including viruses, worms, or similar harmful code;
• send unsolicited messages, spam, or promotional communications;
• collect or extract data from the Services through automated or systematic means;
• take, share, or distribute screenshots, recordings, or copies of content from the Services without prior permission from the Company; or
• engage in discriminatory or hateful conduct based on race, ethnicity, gender, age, disability, or other protected characteristics.

The Company reserves the right, in its sole discretion, to determine whether your conduct violates these T&Cs. If a violation occurs, the Company may suspend or terminate your access to the Services and Content at any time, without notice and without refund.

The Company may, but is not obligated to, monitor, remove, or modify any content submitted through the Services. The Company does not endorse and is not responsible for the accuracy, reliability, or legality of any content posted by users or third parties, and shall not be liable for any loss or damage arising from such content.

Confidentiality and Communications

The Company respects your privacy and will take reasonable measures to safeguard any personal or sensitive information you provide in connection with the Services. However, you acknowledge that the Company cannot guarantee the confidentiality or security of any information, whether provided by you or by others, due to factors beyond the Company’s control.

You acknowledge that there are inherent risks in all forms of electronic communication. The Company uses standard communication methods, including email, which may not be encrypted or secure. Communications between you and the Company, whether via the Internet, email, telephone, video conference, or other electronic means, may be vulnerable to interception, unauthorized access, or disclosure by third parties outside the Company’s control. The Company does not guarantee the security of any information transmitted through such methods, and you agree that any communications you send to the Company are done at your own risk.

The Company may request your permission to disclose certain information as described in these Terms and Conditions (“T&Cs”), or may disclose information where required by law. You acknowledge that communications between you and the Company are not subject to any legal privilege, and that any information you post on the Company’s website or on any third-party platform used to deliver the Services may be visible to others and may become public.

By using the Services, you acknowledge that no method of communication or data transmission can be guaranteed to be completely secure. To the fullest extent permitted by law, the Company shall not be liable for any unauthorized access to or disclosure of information resulting from factors beyond its control, including the use of email or third-party platforms.

The Company does not share information between individual clients without permission.

If you participate in group coaching Services, you agree to keep confidential any information shared by other participants, including personal, business, or client-related information, except where disclosure is required by law.

You further acknowledge and accept that information shared during group coaching sessions may be heard or accessed by other participants. The Company is not responsible for any disclosure of information by other participants and cannot guarantee that other participants will maintain confidentiality.

The Company may record coaching calls, webinars, workshops, or trainings conducted as part of group coaching Services and may make those recordings available to other participants within the same group coaching context. The Company will not share such recordings outside the group coaching Services unless (i) you have provided prior consent, or (ii) the recordings have been anonymized so that they do not identify you.

Due to privacy and intellectual property considerations, you may not use artificial intelligence tools or other technologies to record, transcribe, capture, or reproduce any calls, webinars, workshops, or trainings without the Company’s prior written permission.

Coach-Client Relationship and Expectations

The Services are based on a collaborative coaching relationship. You understand that coaching is co-creative and is designed to support personal growth, awareness, and forward movement, and that results—if any—depend on many factors, including your own effort, consistency, and application. The Company cannot, and does not, guarantee particular outcomes or results.

• Coach’s Responsibilities

The Company and those acting on its behalf provide coaching support using communication, feedback, and coaching tools intended to assist you in your own development. This may include, but is not limited to, the use of general coaching tools, role-playing, asking questions, offering perspectives, providing guidance, and practices such as guided reflection, communication frameworks, breathwork exercises, and emotional awareness or regulation techniques, all for educational and coaching purposes only.

The Company may respond to inquiries through the formats available within the Services, including, but not limited to, website content, group settings, live sessions, email communication, or direct communication.

Coaching is provided based on the information you choose to share. The Company aims to provide a constructive and supportive environment; however, you acknowledge that the effectiveness of coaching depends on your participation and application.

At all times, the Company and its representatives act solely in a coaching capacity and do not act as licensed professionals in any field, including but not limited to medical, psychological, legal, financial, or tax.

• Your Responsibilities

You agree to take responsibility for your own participation in the Services. This includes engaging with the materials, sessions, and resources made available, and applying what you learn in a manner appropriate to your own life and circumstances.

You acknowledge that results depend on your own effort and follow-through, including what you do outside of coaching sessions. You agree that you are responsible for your own progress, decisions, actions, and results; you agree to take ownership for your progress and accomplishments. You agree that you are the expert in your own life and accept full responsibility for all decisions, choices, and actions you take, including how you apply any information or guidance from the Services to your own life.

You further acknowledge that you are responsible for your own physical, mental, emotional, legal, and financial well-being at all times, during, in between, and after sessions in your participation in the Services. You represent that you are able to participate in coaching and will seek appropriate professional guidance where needed.

You understand and agree that your relationship with the Company is strictly that of a coach-client relationship. No doctor-patient, therapist-patient, attorney-client, accountant-client, or other licensed professional relationship is created.

You agree that coaching is not a substitute for professional advice or services, including medical, psychological, legal, financial, or tax advice, and that you will seek appropriate qualified professional guidance for such matters as needed, independent of the coaching relationship.

Personal Responsibility, Assumption of Risk, Release, and Disclaimers

You are voluntarily participating in the Services and assume all risk of injury, illness, damage, or loss to you or your property that might result, whether arising out of the negligence of Releasees or otherwise.
Your participation in the Services does not create or establish any professional relationship of any kind between you and the Company or any individual acting on behalf of the Company, including, without limitation, any doctor-patient, therapist-patient, attorney-client, accountant-client, or business advisor-client relationship.

You represent and warrant that you are able to safely participate in the Services and that you do not have any medical or other condition that would make your participation unsafe or more hazardous. You acknowledge that you have either consulted with a qualified healthcare provider and obtained any appropriate clearance to participate, or you have voluntarily chosen to participate without such consultation.

The Services and Content are provided for educational and informational purposes only and do not constitute financial, legal, medical, or psychological advice or services. The Services and Content are not intended to diagnose, treat, cure, or prevent any mental or medical condition, and are not a substitute for professional advice from a qualified professional, including a physician, therapist, attorney, accountant, or financial advisor. You are solely responsible for your own financial, legal, physical, mental, and emotional well-being, as well as your decisions, actions, and results. You should seek professional guidance for your specific circumstances as needed. To the fullest extent permitted by law, the Releasees disclaim any liability for your reliance on any information, opinions, or guidance provided through the Services.

If you are experiencing thoughts of harming yourself or others, you should not participate in the Services and should immediately seek appropriate professional assistance, including contacting emergency services such as 911. If the Company becomes aware of a credible risk of harm to you or others, the Company reserves the right to contact appropriate authorities and disclose relevant information as reasonably necessary to protect individuals at risk.

You agree that coaching will not be used as a means of diagnosing or treating mental health conditions or mental disorders as defined by the American Psychiatric Association. If you are currently under the care of a licensed healthcare or mental health professional, you will notify that mental health care provider and consult with them regarding your participation in the Services and your decision to work with a coach.

You acknowledge that participation in the Services involves inherent risks, and you knowingly and voluntarily assume all such risks, including the risk of injury, illness, damage, or loss to you or your property. To the fullest extent permitted by law, you release, waive, discharge, and agree not to bring any claims against the Releasees for any and all claims, demands, causes of action, damages, losses, liabilities, costs, or expenses of any kind, whether known or unknown, arising out of or related to your participation in the Services, whether based in contract, tort, or otherwise, and whether or not caused by the negligence of the Releasees. This release does not apply to claims arising from gross negligence, willful misconduct, or any liability that cannot be waived under applicable law.

If any portion of this section is determined to be invalid or unenforceable, you agree that any damages you may seek shall be limited to the total amount you paid to the Company for the applicable Services.

Insurance and Reimbursement

The Company does not bill insurance. You are solely responsible for determining whether your insurance plan, employer benefit program, reimbursement arrangement, or other third-party payer may provide any coverage or reimbursement for coaching or related Services.

The Company makes no representations or guarantees regarding eligibility for reimbursement or coverage. The Company does not submit claims to insurance providers and is not responsible for communicating with any insurance company, plan administrator, or other third party regarding your use of the Services.

If you seek reimbursement, you are responsible for confirming any requirements in advance and for submitting any request on your own behalf.

The Company does not provide billing codes, insurance documentation, or other materials for the purpose of submitting claims.

Results Disclaimer, Third-Party Services, and Limitation of Liability

The Company does not make any representations or guarantees regarding the outcomes or results you may achieve through your use of the Services. You acknowledge that results will vary for each individual and depend on many factors beyond the Company’s control. The Company does not guarantee that you will achieve any specific outcome from your participation in the Services.

Any links to third-party products, services, or websites are provided for convenience only and are subject to their own terms and conditions. The Releasees are not responsible for, and shall not be liable for, the content, actions, or practices of any third-party provider. You are responsible for conducting your own due diligence before engaging with any third party.

The Releasees are not responsible or liable for any infringement of intellectual property rights by users or clients, including any misuse of another person’s content, materials, or information.

The Company makes reasonable efforts to provide reliable access to the Services and Content. However, the Company does not guarantee that access will be uninterrupted, timely, secure, or error-free, and access may be temporarily limited or suspended for maintenance, updates, or factors beyond the Company’s control.

THE SERVICES AND CONTENT ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, THE RELEASEES DISCLAIM ALL WARRANTIES, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. THE RELEASEES DO NOT WARRANT THAT THE SERVICES OR CONTENT WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE FROM HARMFUL COMPONENTS.

TO THE FULLEST EXTENT PERMITTED BY LAW, THE RELEASEES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF, OR INABILITY TO USE, THE SERVICES OR CONTENT, INCLUDING ANY MATERIALS OR THIRD-PARTY SERVICES MADE AVAILABLE THROUGH THE SERVICES.

Legal Disputes and Waiver of Class Actions

These Terms and Conditions (“T&Cs”) shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of laws principles.

Any dispute, claim, or controversy arising out of or relating to the Services, Content, or these T&Cs shall be brought exclusively in the state courts located in Marin County, California, or in the United States District Court for the Northern District of California. You consent to the personal jurisdiction and venue of such courts and waive any objection to such jurisdiction or venue, including any claim that such forum is inconvenient.

To the fullest extent permitted by law, you agree that any claims shall be brought solely in your individual capacity and not as a plaintiff or class member in any class, collective, or representative proceeding.

In any dispute arising out of or related to these T&Cs, the prevailing party shall be entitled to recover its reasonable attorneys’ fees and costs from the other party.

Users Outside the United States

The Company operates and controls the Services from within the United States. The Company makes no representation that the Services are appropriate or available for use in other locations. If you access the Services from outside the United States, you do so at your own initiative and are responsible for compliance with any applicable local laws.

Indemnification

You agree to defend, indemnify, and hold harmless the Releasees from and against any and all claims, demands, damages, obligations, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:

• your use of the Services or Content in violation of these T&Cs;
• your breach of these T&Cs or any representation or warranty made by you;
• any content, materials, or information you submit, post, or share through the Services or on any platform used by the Company;
• your use of the Services or Content, except to the extent a claim arises from materials created solely by the Company that infringe a third party’s rights; or
• your violation of any applicable law or any agreement with a third party.
  
  

Force Majeure

The Company shall not be deemed in breach of these T&Cs, nor liable for any delay or failure in performance, if such delay or failure results from events beyond its reasonable control, including but not limited to acts of God, natural disasters, fire, earthquake, labor disputes, epidemics, pandemics, illness, death or incapacity, governmental actions, or interruptions in utilities or communications (each, a “Force Majeure Event”).

In the event of a Force Majeure Event, the Company may, in its discretion, modify, suspend, or delay the Services, provide reasonable accommodations, or terminate affected Services. Where reasonably practicable, the Company will provide notice of such changes.

General Provisions

The Company reserves the right to update or modify these Terms and Conditions (“T&Cs”) at any time. Your continued use of the Services after any such changes constitutes your acceptance of the updated T&Cs. Any changes will become effective upon posting or upon notice to you, as applicable.

If any provision of these T&Cs is determined to be invalid or unenforceable, the remaining provisions shall remain in full force and effect, and the invalid or unenforceable provision shall be replaced or interpreted in a manner that most closely reflects its original intent.

These T&Cs constitute the entire agreement between you and the Company with respect to the Services and supersede all prior or contemporaneous communications, representations, or agreements, whether written or oral.

Terms and conditions last updated and effective date: April 14, 2026